Online Food Ordering

A research conducted by RetailMeNot suggests that one in four U.S. consumers has at least one restaurant app on their phone, for various reasons that include gaining loyalty points, order ahead, use digital coupons, or make mobile payments. “First and foremost, the brands that don’t have any apps simply need to get in the game — and soon,” Ben Gray, digital experience analyst at Applause, says. “Consumers want to interact with restaurants via apps to find the nearest location and order food ahead. Many go elsewhere when they can’t, out of convenience and efficiency.” Mobile apps have become the latest trend when it comes to doing business. And, the food industry is nowhere behind in this race. Moving, shifting and upgrading with the technological changes are the best way of having a competitive edge over your competitors. The food service industry understands the importance of a restaurant app and is trying their best to extract the maximum revenue by creating their own r...

An app to take your restaurant’s brand image to the next level is definitely a great idea. Most hoteliers have understood the hidden potential of food ordering mobile apps and are keen to adopt an app strategy to accomplish their goals. Yet, of the many establishments that have adopted these strategies, about 55 to 60 percent of them have failed in their pursuits. Yes, that true! Many restaurateurs have had to bid farewell to their ROI and reconstruct their marketing strategies to adjust their food ordering app caused losses. In about 90 percent of such cases, a certain pattern was found common. A detailed analysis of the cases drew a conclusion that there 5 mistakes that each of them had committed which caused the app’s inevitable end. Thesearen’t just the conclusions drawn from the various figures that we have collected while analyzing the scenario but, are observations made by testing the app. The primary motive of a food ordering app is its innate ability to accept ...