An app to take your
restaurant’s brand image to the next level is definitely a great idea. Most
hoteliers have understood the hidden potential of food ordering mobile apps and
are keen to adopt an app strategy to accomplish their goals. Yet, of the many establishments
that have adopted these strategies, about 55 to 60 percent of them have failed
in their pursuits. Yes, that true!
Many restaurateurs
have had to bid farewell to their ROI and reconstruct their marketing
strategies to adjust their food ordering app caused losses. In about 90 percent
of such cases, a certain pattern was found common. A detailed analysis of the
cases drew a conclusion that there 5 mistakes that each of them had committed
which caused the app’s inevitable end. Thesearen’t
just the conclusions drawn from the various figures that we have collected
while analyzing the scenario but, are observations made by testing the app.
The primary motive of
a food ordering app is its innate ability to accept orders and fulfill the
customer’s need at the earliest with perfection. The above-mentioned apps weren’t able to deliver what was promised and
meet their very own expectations. The five common traits in the failure test
were as follows:
- Forced On-boarding: Online food ordering apps have lost a great
deal in this bargain. Coercing users into using the app is the primary
point where you may either make or lose a customer. Most customers don’t
like being forced into downloading apps and when you pose restrictions to
their search unless they adopt the app, it may lead to a customer or a
potential target abandoning the idea of becoming a loyalist. Make sure
that your app is capable enough to lure customers into downloading them.
Be it the supreme user experience or the ease of use, your app must be empowered
to attract users rather than having them download the app out of
compulsion.
- Information overload and
Sign on:
Let’s put the facts here. App users are not just stuck with a single app. They juggle among a lot
many of them. Each time they are asked to enter their details, chances are
high that the user may be irritated to even put the primary information
check. Your app must be able to receive the basic data of the user instead
of asking for them. Apart from the basic data, an app must also not insist
on receiving unwanted information that may take a longer while for the
user to feed. This again may trigger the user to drop the idea of
continuing with the app. Multiplesign-insare
againturn-offs. Your food ordering
app should let the user to sign-into
the app with a single sign-on, i.e.
via Facebook or Google. This saves on a lot of the user’s time and will
enhance your app experience.
- Outdated digital menu: When it comes to ordering food, having to
choose from an outdated menu can be a major put off. An app must be able
to provide its user with a digitalized menu that is updated time to time.
A digital menu must be able to showcase the restaurant’s delicacies in the
most appealing manner, permitting the customer to customize the order as
per their liking. From thechoice of
toppings and other ingredients to the type of bread, there’s a whole lot
that can make the ordering experience worth the user’s time and money.
Digital menu that showcases pictures and other details is one of the major points of attraction and the business
owner must pay a lot of emphases
while creating it.
- Ambiguity: Keep it simple yet interesting; that’s the
mantra for a food ordering app. If your app is coded with a lot many
options and functionalities, it’s a sure thing to put off your customers.
With an app that can confuse its users, no business can sustain for a
longer while. Food delivery apps must cater to the needs of the user and
should be able to accept and deliver food in acustomized manner. A lot many functionalities coupled with
the inability to maneuver through the app may force the user to uninstall
the app thus your business losing a customer and slowly, it may lead to
your competitor getting that edge over yours.
- Lack of well-planned
strategy: A
major factor that caused the food ordering apps to doom is the lack of
proper planning and the inability of the team to develop a perfect
strategy that can help the business achieve what it intends to accomplish
with an app in place. From the target audience to the perfect platform to
design the app, there is a lot of research and planning that goes into
getting the app in place. The inability to plan and execute well can do
enough harm to your app as well as the business.
Planning to implement
a mobile food ordering app for your restaurant? An app involves a lot of money, time
and brainpower. Hence, it is imperative you plan your app well because an app
does not simply make an addition to the digital kit. It carries the burden of
maintaining the brand image of the business. An app has the power to
either make, enhance or break the brand image you have created over the years
and making sure that it is free of such mistakes is mandatory. Make sure that
your app is free of such complications and has the power to create a loyal
customer base. A strong plan and a dedicated team of app developers can help
you create that perfect food ordering app.
Convinced, aren’t you? We must discuss this in detail. Drop
us a line at info@restroapp.com or Contact Us to get in touch directly. Our team of experienced app creators at
RestroApp can help you create specifically
what you want for your restaurant.
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