Online Food Ordering

With the rapid penetration of technology, the use of smartphones has increased significantly. The statistics revealed by SmartInsight says that around 80% of internet users have a smartphone. Isn’t this is a great news for businesses opting for a mobile marketing strategy through mobile apps? Moreover, with 60% of local searches on smartphones transforming into buying process in an hour, why wouldn’t businesses reap out the benefits of a mobile app? In this context, the technological innovations are having its impact on the restaurant industry too.  Did you know the restaurant mobile app development has a growth rate of a whopping $160 million? After all, a well built and intuitive restaurant app doesn’t only enhance the efficiency, performance and customer satisfaction but, also helps in branding your restaurant. Furthermore, when you make better decisions and give your customers a seamless restaurant experience right in their pocket, you are ought to have a vast base of loy...

The food industry has always been the most profitable sectors as compared to the rest. With the food app making its debut, the industry has witnessed an absolute boom. With tech support to back its journey ahead, the food industry has witnessed massive developments in not just the usual restaurant set up but also the food delivery side of it.  With technology making the jigsaw puzzle of our daily lives so comfortable, netizens prefer every possible need to be managed from within the palm surface. With the introduction of technology into this sector, the era has witnessed an absolute makeover with regard to the dining experience. Gone are the days when food was considered to be more of a need and dining out, a luxury. Food is now more of a celebration with pomp and with so many foodies out there, the expectation is a perfect combination of convenience and choice.  Like every other sector, there is exists the need to cut a level above the rest. There exists a need to...

A research conducted by RetailMeNot suggests that one in four U.S. consumers has at least one restaurant app on their phone, for various reasons that include gaining loyalty points, order ahead, use digital coupons, or make mobile payments. “First and foremost, the brands that don’t have any apps simply need to get in the game — and soon,” Ben Gray, digital experience analyst at Applause, says. “Consumers want to interact with restaurants via apps to find the nearest location and order food ahead. Many go elsewhere when they can’t, out of convenience and efficiency.” Mobile apps have become the latest trend when it comes to doing business. And, the food industry is nowhere behind in this race. Moving, shifting and upgrading with the technological changes are the best way of having a competitive edge over your competitors. The food service industry understands the importance of a restaurant app and is trying their best to extract the maximum revenue by creating their own r...

An app to take your restaurant’s brand image to the next level is definitely a great idea. Most hoteliers have understood the hidden potential of food ordering mobile apps and are keen to adopt an app strategy to accomplish their goals. Yet, of the many establishments that have adopted these strategies, about 55 to 60 percent of them have failed in their pursuits. Yes, that true! Many restaurateurs have had to bid farewell to their ROI and reconstruct their marketing strategies to adjust their food ordering app caused losses. In about 90 percent of such cases, a certain pattern was found common. A detailed analysis of the cases drew a conclusion that there 5 mistakes that each of them had committed which caused the app’s inevitable end. Thesearen’t just the conclusions drawn from the various figures that we have collected while analyzing the scenario but, are observations made by testing the app. The primary motive of a food ordering app is its innate ability to accept ...