With mobile technology playing an imperative role in the development of any business, the food and restaurant industry can also extract a lot of benefits from it and become successful in the long run of business. Plenty of restaurants has been incorporating websites for promoting their food business. However, a recent study done by Compuware global survey revealed that 85% of consumer prefers mobile food ordering apps over a mobile website. Hence, it is evident how mobile food ordering apps play a critical role in enhancing the visibility of a restaurant.
You must identify with the fact that merely investing in a website is not going to help you much in reaching out to your customers and enhancing your brand visibility. With people spending 75% of their mobile time on apps, isn’t it apparent how a mobile food ordering app can go a long way in paving new avenues of your restaurant’s success? Mobile food ordering apps not only market your restaurant seamlessly but also help in engaging and interacting with customers on an individual level, thereby considerably enhancing your customer base. Still having inhibitions like “to the app or not to app? Want to know more about the ways a food ordering app can enhance your restaurant’s visibility? Let’s give you a sneak- peek at how a mobile food ordering app can let you stay ahead in the competition and drive ample conversions instantly.
Easy access through a digital menu card: Statistics say that 80% of people find it important to look at a menu card before they dine at a restaurant. And, what could be a better way than exploring the menu beforehand through your mobile food ordering app’s digital menu card? A digital menu card doesn’t only entice customers through its visually appealing, lip-smacking photos but, also gives them an insight of your popular range of cuisines and foods along with genuine customer reviews, making your restaurant a hot favorite amidst them. Isn’t this what you always wished for?
Triggers your social media presence: A mobile food ordering app induces your restaurant with features like social media check-ins, tagging, and social sharing. This significantly contributes to enhancing your brand visibility in the digital space. Furthermore, a mobile food ordering app lets you incorporate user generated content where customers can click their or photos of the delicacies they gobble and post it on your app or on various social media channels. It’s an amazing way of making your restaurant more visible, isn’t it?
Ease and convenience in ordering: With the ease of ordering through an app, the customers can explore the whole menu card in the comforts of their home. Consequently, the higher the exploring time, the larger would be the order. In addition, mobile food ordering app allows you to suggest customers with different cuisines, incorporate add-ons and provide offers on an individual level. It doesn’t only work as an instant gratification factor but, also becomes a dominating factor in enhancing your restaurant’s visibility.
An increased trust on your brand: A mobile food ordering app has an extensive system of feedback where customers put their thoughts about your restaurant forward. It helps you get a better understanding of your customer’s behavior and preferences. In fact, when you pay attention to these reviews and work genuinely towards improving your quality and service through a robust support system, it instills a sense of trust within the customer for your brand. The feeling that you actually care and answer their queries goes a long way in building customer loyalty and mounting restaurant visibility.
Enhanced brand visibility through push notifications: A survey says that push notifications trigger the access of your app by 26% along with a whopping 72% of retention rates. No doubt smart and tactical push notifications of your mobile food ordering app is an impeccable way of accelerating your brand’s visibility. Furthermore, with 90% of people having their smartphone in their reach almost all the time, a right push notification can be a cherry on the cake for your restaurant. Also, a food ordering app with geo-locations and beacon features allows you to send personalized push notifications to your customers when they are in your restaurant’s close proximity. It doesn’t only escalate the conversion rates but, also makes your restaurant more visible.
Allows your restaurant to stand out: With abundant competition and similar competitors, a mobile food ordering app can work wonders in making your restaurant stand out amidst competitors. A tailor-made app with far-reaching features, depicting your brand image with a personal touch makes your restaurant appealing, noticeable and visible to customers.
A mobile food ordering app is an important tool to enhance your restaurant's visibility. Apart from attracting prospective customers, it seamlessly retains the existing one. And, with an enhanced customer base, your restaurant’s brand value and visibility will definitely escalate to a new height.
Want to the app it out and make your restaurant a hot topic of discussion? Wish to paint the town red with a quirky, power packed app? At RestroApp, your wish is our command. With ample mobile app success stories to our credit, our team of developers works hard to develop an outstanding and top-notch mobile food ordering app. For any queries or questions, reach us at info@restroapp.com or simply click here. We’ll connect with you straight away.
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