The food industry has always been the most profitable sectors as compared to the rest. With the food app making its debut, the industry has witnessed an absolute boom. With tech support to back its journey ahead, the food industry has witnessed massive developments in not just the usual restaurant set up but also the food delivery side of it.
With technology making the jigsaw puzzle of our daily lives so comfortable, netizens prefer every possible need to be managed from within the palm surface. With the introduction of technology into this sector, the era has witnessed an absolute makeover with regard to the dining experience. Gone are the days when food was considered to be more of a need and dining out, a luxury. Food is now more of a celebration with pomp and with so many foodies out there, the expectation is a perfect combination of convenience and choice.
Like every other sector, there is exists the need to cut a level above the rest. There exists a need to do common tasks differently but to also search for new methods that will help restaurant owners soar above the rest. The food sector has integrated well with evolving technology and the duo has done a great deal apart from helping restaurant owners keep a check on and improve their quality. It has compelled them to challenge and expand their horizons. Restaurant mobile apps have done a great deal in this regard but there are 6 major factors that have pitched the revolution:
1. Online Reservations: With technology by its side, it’s possible for the hotel owners to let their customers opt for online reservations. This isn’t restricted to just opting for a table for two or so. It’s more of the location of the dining experience one wants to take, the ambiance that the customer would prefer and even specific arrangements. So, it isn’t just about calling up to book the table only to find a table ‘reserved’ for you. It’s more about the perfect arrangement via the internet.
2. Digital Menu Cards: This is a revolutionary concept with some restaurant owners opting for something beyond the print menu in a digitalized mode to a photograph or a video of the dishes offered. This will help the customer get a better idea of the food that the restaurant offers and this may also help customers who may be trying the cuisine for the very first time. Digital menu cards have always fascinated customers and this is one such element that can never go wrong. The restaurant can use it as a tool to build its brand image and showcase the quality of their product.
3. Online Food Ordering: This is nothing less of a superstar in the hotel industry. Technology has brought everything within the frame of our palm and ordering food online is one such boon of the tech sector to the millennials. From planning dinner at about 7 to placing an order at 7.30 p.m. along with some instructions on customized delicacies coupled with an easy payment option. To top it all, an online food tracking service. That’s the boon we’re blessed with. Restaurant owners have tapped an efficient system to solve the most common issue of the generation; lack of time. This has been handled well by restaurants that have extended flawless services, especially those who have targeted office-goers and students. It’s a chain that is simplified to the core: select your dish, opt for additional ingredients, place the order with special instructions if any and make an easy payment and track the order! Your food, the way you want.
4. Establishing an online presence: From the teenagers to grown-ups, they’re all hooked on the social media. Get the best possible exposure with the social media loop. Within the social loop, being present doesn’t alone help you popularize your brand. Aggressive online presence is what restaurants these days have to resort to and resorted to. No matter on which scale of operation you rank yourself at, it’s mandatory to be seen and acknowledged by a teeming crowd of potentials. Exhaustive usage of every such tool is the essence of maintaining and bettering your online presence. This has not only helped its devoted users by popularizing but by also obtaining the required level of conversion and in the enhancement of the brand image.
5. The Check-In Promotion: Every part of life is a celebration and with the social media bee making the rounds, it’s close to impossible from not publicizing every activity. With a startling increase in the number of food enthusiasts, eating out is a festival and the euphoria is spread via mediums like Facebook and Twitter. With this in mind, many restaurants have started with promotional check-ins. Via check-ins you are actually publicizing your restaurant business among those associated with the person, thus gaining the confidence of those who may be apprehensive about trying your restaurant.
6. Reviews and Ratings: Hesitation. This is a universal problem, faced by a very individual who is about to try a new place, ditching the proverbial McDonald’s and the likes. So, yet again, we have technology solving this worldwide phenomenon. Reviews and ratings. Most website and restaurant mobile app let their customers leave their reviews about the restaurant and the dining experience. This is nothing less than a knowledge net. A study says that 95 percent of foodies check the reviews of the hotels they intend to visit. So with quality information and opinion, customers feel more at ease while ordering from a new place. This again helps the restaurant improve its social connect and reputation.
Apart from the usual Business-to-Consumer connect that technology masters, it has also contributed a great deal towards the Business-to-Business relationship. With advanced technology in place, it is easier for restaurants to connect with raw material dealers and to also manage their delivery staff without much of the hassle. In short, you can simply handle an entire restaurant from just the tap of your fingers on the palm.
Impressed with the power of tech in the kitchen, aren’t you? Got an idea to create a tech-based reality, nothing short of a breakthrough? Drop us a line at info@restroapp.com or click here to get in touch, and let’s get going! Just streamline your ideas and let’s brainstorm over it. With our amazing team of experts at RestroApp, let’s create some ripples with undying fervor!
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