Startup Advice for Online Food Delivery and Mobile Ordering App

The market of food delivery and online ordering is growing at an exceptional rate. With plenty of mobile food ordering app in the scene, ordering food is just a click away. It won’t be wrong to say that technology has become a driving force in the food delivery market. In the words of Beth Daniel of Tech City News, “technology will continue to be the driver of change in the food delivery space.” This statement is quite evident to depict how technology-driven food ordering app can be critical in the success of your restaurant business. 

In fact, the CMS report says that the average smartphone conversion rate is around 64% as compared to that of the desktop conversion rate. Hence, mobile food ordering app is convenient for both the customers and restaurant owners. Customers can order their favorite food, book a table or simply explore the food menu in the comfort of their home and restaurant owners can trigger their sales through smart and error free orders. It is a win-win situation for both, isn’t it? However, just setting up a food ordering app cannot work wonders for your business. Amidst a pool of food ordering apps, why should customers choose you? Have you done enough to attract your customer base? How can you build an innovative and unique mobile food ordering app and enhance customer experience? You must know the answers to these questions before you begin with your food ordering app. To ensure your app’s success, it is imperative to follow certain strategies. Take a look.

Know your customers: A deep insight of the market and customers you are going to serve is important for the success of your food ordering app.A pilot research on the needs, preferences, tastes and eating habits of the customers can go a long way in building a loyal customer base for your restaurant. You must get hold of the customer’s favorite food, frequent orders, the timing of their order and build a mobile food ordering app accordingly. 

Go for custom built application: A customized food ordering mobile app is way better than a template app. Copying doesn’t help, being original does. A food ordering app built entirely for your restaurant wouldn’t only give your app an exclusive touch of your brand but, also help the customers in connecting with you on a personal level. 

Offer an exquisite menu of delicious cuisines: Make sure that your food ordering app offers a complete menu of mouth-watering delicacies to satiate the taste buds of customers. An initial survey can help you understand what cuisines to include in the digital menu card of your mobile food ordering app. Furthermore, good food, reasonable price, and timely delivery are essential for customer satisfaction. So, don’t just illustrate tempting photos of cuisines through your food ordering app, go a step ahead and give them hot, fresh and quality food at their doorstep. In addition, it must be kept in mind that consistent improvement in the quality of your food ordering app service is vital in maintaining an active, loyal and continuous customer base.

Promote the right way: Just building a food ordering app isn’t enough unless you promote it the right way. What good can a food ordering app do if people have no clue about its existence? So, apart from offering good quality food, it becomes critical to market your mobile food ordering app smartly. You can opt for traditional fliers, email marketing, dynamic content marketing through rich blog posts, articles and let people know about your app. Going the social media way is also a great idea of promotion. According to the statistics of National Restaurant Association, 90% of restaurateurs resort to social media marketing for their success. In fact, 95% have already got hold of social media channels like Facebook or are planning to be active there soon. Also, the fact that 28% of consumers decide where to eat and what to order through social media influences is enough to use these channels for your food ordering app promotions. 

Optimize for local search: Optimized local search can significantly increase the reach of your food ordering app. Location based keywords work great for mobile searches and can help people find your app when they look online for great food ordering apps in your restaurant’s close proximity. Furthermore, getting listed on local directories, opting for the pay-per-click ad networks from Google and Facebook can be imperative in accelerating your location based campaigning. 

Start it small: It is always advisable to start it small whether it is your restaurant business or a food ordering app. Don’t get into excessive features, extensive designs, heavy layouts, and templates. It is only going to complicate your app’s functioning. So, it's better to keep it simple and user-friendly. Once the customers get acquainted with your app, you can add new features, update it and progress smoothly along with ample revenue generation. 

The future of your restaurant depends on a high functioning, Seamless food ordering app. So, including the above-mentioned strategies while developing your app becomes vital in order to get a competitive edge over your competitors. 

Looking for an efficient platform for getting your mobile food ordering app developed? Say hi to RestroApp. At RestroApp, our app creators work extensively to give you a rich experience of mobile app development while making a customized food ordering app for you. For any queries, just drop a line at info@restroapp.com. We would be pleased to help you.